What Is Your Why?

WHY DO YOU EXIST?…. By you, I mean why does your company or department exist? This is your ‘Why’, as Simon Sinek describes, but it also defines your ‘Mission’.

Many people confuse Vision and Mission statements, but they serve different purposes, as we make clear to manager in our Strategic Planning for Managers course. 

Your Vision is what you aim to achieve in the future – your ultimate goal, ideally with a timeline.

• Your Mission is your purpose – the reason your organisation exists.
• When crafting a Mission statement, use the present simple tense. For example:

“We provide high-quality interactive training courses for organisations, empowering their managers and employees with the knowledge and skills needed to achieve better results.”

That’s our Mission – what’s yours?

Why not take a moment to write yours down.

What is it you do, and why does your organisation or department exist?